Jinnah Foundation aims is to boost the confidence of people living in Pakistan especially those from less privileged backgrounds, as well as women and students who make vast majority of the unemployed, this is achieved by building their capability and facilitating their access to capital, to help them establish and grow businesses. Also, by helping them to gain the right skillsets, access tools and networks to gain confidences.

In doing so, this enables them to become financially independent, have greater control over their own lives, are better able to invest in their families, contribute to their economies and have a stronger voice in their societies.